In 2007, the Snack Alliance team decided to give riceworks' package design a new look that would truly fit its personality. Sophisticated, balanced perfection between natural, whole grain ingredients and an amazingly indulgent taste!
Our goal was to make riceworks® look as great on the outside as the product tastes inside the bag. So, we enlisted the help of those who know riceworks™ best – you, our customers – to choose which design best fits the unique personality of riceworks®. We were thoroughly impressed by the number of customers committed to sharing their opinion regarding the future appearance of one of their favorite snacks!
At this point, we don’t need to tell you which new look won out. However, for those interested in the results, below are the four package design options presented in the recent survey, with the percentage of customers who voted for each as their top package choice.
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